Client Profile and Project Brief Worksheet

WORKSHEET EXAMPLE
Use this outline to create a profile of your client. You will hand in a typed document  along with your comparative research.

Client Profile

Business Name:
Business Owner:
Business Address:

phone:
email:
web:

overview:
• product/service
• features

Business Category:

Target Audience[s]:

Philosophy/history
• mission
• years in business
• trends

Competitive Advantage:

Business Obstacles:

Employees:

Primary Message:

Existing Marketing Materials:

Proposed Deliverables:

Research:
• Local Competition; sight website
• Nation Like-Business; sight website

Technology Overview:

Content Recommendation:

Budget: Mock budget
Design a break down of types of roles in a site and who will be proving what and the cost involved.

Client Presentations dates:

Deliverable dates:
• Clients
• Designer/Developer

Sitemap Creation:
Design a visual site map for all content links/pages

Site Concept and Goals:
• How does it alliegn with current business plan?
• What suggestion do we have for positioning the business for a online audience?